Last updated 27th October 2026
This page lists what marketaccesslab.com stores in your browser, and how to turn it off. How we use the data itself is in our Privacy Policy.
| Name | Type | Set by | What it is for | How long |
|---|---|---|---|---|
| mal-theme | Local storage | Market Access Lab | Set only if you choose the light or dark theme, to remember that choice. It stays on your device and is never sent to us. | Until you clear your browser storage |
| ph_phc_..._posthog | Cookie and local storage | PostHog (analytics, EU data centre) | A random identifier so that page views in one visit, and repeat visits, are counted as the same visitor. It does not hold your name or email address. | Cookie: 1 year. Local-storage copy: until you clear your browser storage |
| cf_clearance | Cookie | Cloudflare (our host) | Strictly necessary security cookie. Set by Cloudflare's security checks, which can run on any visit, to record that your browser passed them so they are not repeated on every page. | Up to 1 year |
| mal_analytics_optout and __ph_opt_in_out_phc_... | Local storage | Market Access Lab | Set only if you turn analytics off on the Privacy Policy page, so that PostHog is not loaded on later visits. | Until you clear your browser storage |
We use PostHog, hosted in its EU data centre, to see which pages are read and how the site is used, so that we can improve it. It records page views, clicks and scrolling (shown to us as heatmaps), when you leave a page, and browser errors on the page. Session recording is switched off. PostHog deletes the data automatically after 12 months. You can turn analytics off at any time with the switch on our Privacy Policy page, or by blocking cookies or scripts from posthog.com in your browser.
The site's fonts are served from our own domain, so no font service sees your visit. The analytics script loads from the jsDelivr content network, and the site is hosted on Cloudflare Pages. Each receives your browser's standard connection data (such as IP address and browser type) when a page loads, as any web host does. Apart from Cloudflare's security cookie listed above, neither sets a cookie. Cloudflare's own policy: Cloudflare's privacy policy.
The site sets no advertising or cross-site tracking cookies and does not share browsing data with advertising networks.
You can delete or block cookies and local storage in your browser's settings. The site works without them; you will only lose your theme choice.
If what the site stores changes, we update this page and the date at the top.
Market Access Lab Ltd, registered in England and Wales, company number 14394526. hello@marketaccesslab.com