Japan / METI / PSE
METI's new cross-border e-commerce regulation took effect on 25 December 2025, bringing PSE-certified electrical products sold to Japanese consumers via platforms like Amazon Japan and Temu under new supervision: mandatory GBiz-id registration, per-model METI notification, and a Japan-based domestic administrator. Separately, the deadline to upgrade circular-mark PSE certification from the J62368-1 (2020) standard to J62368-1 (2023) was 30 April 2026 — already behind us, not ahead.
Last updated 24 August 2026
METI's cross-border e-commerce compliance regulation applies to electrical products regulated under Japan's PSE (Denan) scheme when sold to Japanese consumers through an online marketplace, regardless of whether the seller ships directly from overseas or through Japan-based fulfilment. Four things are now required together, not any one of them in isolation: PSE labelling that meets the minimum-size legibility rule (the mark itself must be at least 5mm in diameter); GBiz-id registration for the importing business; METI notification filed per product model, meaning each variant of a product needs its own filing rather than one blanket notification; and appointment of a domestic administrator based in Japan. A business that already holds a valid PSE certificate is not automatically compliant with this rule — the certificate covers the product, these four requirements cover the seller and the sales channel.
Source: JJR Lab, "2026 Japan PSE Certification + METI Registration Compliance"; Zhongle Certification, "Japan's METI unveils 2025 cross-border e-commerce compliance rules"; ZRLK Lab, "Japan's METI filing new regulations officially implemented on December 25th, 2025".
GBiz-id is Japan's common government-services login, and it is now a prerequisite gate for importing PSE-regulated electrical products for consumer sale via marketplace — not a formality. Typical review takes 5 to 10 business days, and the registration must be renewed every year, so it needs to sit on a compliance calendar rather than a one-time setup task. The domestic administrator requirement is separate and additional: a real person or appointed representative, based in Japan, with a Japanese address and Japanese-language proficiency, who serves as METI's actual point of contact and is expected to respond promptly if a quality or safety issue is raised about the product. Together these two requirements mean a seller needs standing Japan-side presence to keep selling into the market — a correctly PSE-marked product with no domestic administrator on file is still non-compliant under the new rule.
Separately from the December 2025 marketplace rule, products carrying Japan's circular PSE mark or an S-mark and certified under the J62368-1 (2020) standard were required to complete the upgrade to J62368-1 (2023) by 30 April 2026. As of this page (August 2026) that date has already passed — this is a compliance gap to check for right now, not a deadline to plan ahead of. Diamond-shaped PSE mark holders are treated differently: existing J62368-1 (2020) diamond certificates remain valid for their full 5-year term and were not forced onto the same upgrade schedule. Anyone reviewing PSE status for products already on the Japanese market should confirm which mark type applies before assuming which rule governs it.
Source: ZRLK Lab, "The latest version of J62368-1 (2023) standard for PSE certification has been released".
Any business selling PSE-regulated electrical products — power banks, chargers, small appliances, and similar consumer electronics — to Japanese consumers through Amazon Japan, Temu, or a comparable marketplace, whether the goods ship from overseas or from a Japan-based warehouse. Sellers who treated PSE certification as the finish line for Japan market access are exactly who the December 2025 rule catches: the certificate is necessary but no longer sufficient without GBiz-id, per-model METI notification, and a domestic administrator in place. Anyone exporting consumer electronics into Japan via marketplace channels should treat this as a standing compliance check on each active listing, not a one-off item closed out when the product was first certified.
METI's new cross-border e-commerce regulation took effect on 25 December 2025. It brings sellers of PSE-regulated electrical products on marketplaces used by Japanese consumers — Amazon Japan, Temu and similar platforms — under stricter supervision: mandatory GBiz-id registration for the importing business, METI notification filed per product model (each variant separately), and a Japan-based domestic administrator appointed as the compliance contact point. It applies whether the seller ships directly from overseas or through a Japan-based fulfilment operation.
GBiz-id is Japan's common government-services business login, and it is now a mandatory prerequisite for any business importing PSE-regulated electrical products into Japan for sale to consumers via a marketplace. Typical review turnaround is 5-10 business days, and the registration must be renewed annually. A business that already holds a PSE certificate but has not registered for GBiz-id is not yet compliant with the December 2025 rule.
Exporters must appoint a domestic administrator based in Japan, with a valid Japanese address and Japanese-language proficiency, to act as the official point of contact between METI and the seller. The administrator is expected to respond promptly to quality or safety issues raised about the product. This is a new, separate requirement layered on top of PSE certification and testing — a product can be correctly PSE-marked and still be non-compliant if no domestic administrator has been appointed.
No — it has already passed. Products carrying the circular PSE mark or an S-mark under the J62368-1 (2020) standard needed to complete the upgrade to J62368-1 (2023) by 30 April 2026. That date is behind us as of this page (August 2026), so any circular-marked product still certified to the 2020 edition is already out of compliance, not approaching a future deadline. Diamond-shaped PSE marks are treated differently: existing J62368-1 (2020) diamond certificates remain valid for their full 5-year term and were not forced to upgrade by the April 2026 date.
Exporting into Japan alongside the EU, UK, US, Korea, India or China usually means adding a separate PSE and cross-border e-commerce check to whatever regulatory review already covers those markets — and, for Japan specifically, arranging for a domestic administrator most exporters do not already have on hand. We fold Japan's PSE scope, GBiz-id and domestic-administrator requirements into the same market-access review we run for the other jurisdictions we cover, so it is one process per product, not a separate one to track per country.
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